What is Left Brain + Right Brain
Left Brain + Right Brain is a digital marketing conglomerate that brings together the best talent in marketing consultants, educators and digital services with years in the corporate world, public sector, small business and start-ups. Our mission is to empower individuals and businesses seeking personal growth and professional development by teaching and advocating the value and practice of Left Brain + Right Brain.
We follow the principles of analytical and creative marketing and develop custom marketing solutions that drive data driven personalized marketing + customer experience.
We believe in integrating science with art, numbers with facts, and quantitative with qualitative to drive results based on realistic and proven goals.
Left Brain + Right Brain is the result from processing and interpreting data through a holistic lens, integrating both qualitative and quantitative data.
Left Brain + Right Brain means improving a client’s technology, redefining their business strategies, and refining their business operations to achieve immediate growth, efficiency and profitability. But in order to change a business for the long-term, it means changing the way employees people think, the way they approach a problem, the way they gather information, the way they interpret information, the way they execute that information, and the way they share information. It’s not enough to just change certain areas of the business, you have to take a holistic approach to creating change. It’s about looking at the analytical data as well as the creative content. It’s about integrating art with science, numbers with facts, qualitative with quantitative, the technology and the processes around them, and finally the people running the business and how they approach that.
We are not your typical “Marketing Agency” or Marketing Consulting Firm”. We do not practice or believe in fads, viral marketing, or hacks. Mainly because many of those one-off successes are rooted in luck and coincidence. We believe in tested, scalable, and data-driven marketing that brings together the best and latest in digital and traditional strategies that seek out to understand what your customers are doing, why they are doing it, and how we can engage with them to your stated goals. We use what’s “known” to find the “unknown”.
The digital marketing, analytics and business landscapes are always evolving and that means that the knowledge needed to best perform our jobs has also evolved around us. For most business professionals, there is no suitable option to gain the knowledge needed to achieve professional growth and advancement. Simply going back to school is out of the question. Watching videos through a learning management system doesn’t really teach you what you need to know, and it’s hard to learn without the ability to engage and interact with the instructor. And because trying to learn new things in a bubble just doesn’t work. We want to offer you a new way to earn, a convenient and effective way for you to attend local workshops that will help you to quickly advance your business skills and stay competitive in this evolving business landscape.
Be able to use your left brain and your right brain. It's not just about KPIs, but also about customer experience.