What is Left Brain + Right Brain
Left Brain + Right Brain is a strategic go-to-market consultancy that brings together the best talent in business development, strategy, digital marketing, and IT to empower local and international businesses seeking to penetrate new markets.
We follow the principles of data, analytics, research, and digital transformation to build custom go-to-market solutions that drive timely, measurable, and realistic results for our clients. We believe in integrating science with art, numbers with facts, and quantitative with qualitative data to achieve success.
Whether it’s building out demand generation engines to drive new customers, launching a new product from 0 customers to its first 50 customers, or helping international companies penetrate the US market, we develop lean go-to-market plans to bring it all to fruition with ease.
Left Brain + Right Brain is the result of processing and interpreting data through a holistic lens, integrating both qualitative and quantitative data.
Left Brain + Right Brain means improving a client’s technology, redefining their business strategies, and refining their business operations to achieve immediate growth, efficiency and profitability. But in order to change a business for the long-term, it means changing the way employees people think, the way they approach a problem, the way they gather information, the way they interpret information, the way they execute that information, and the way they share information. It’s not enough to just change certain areas of the business, you must take a holistic approach to create change. It’s about looking at the analytical data as well as the creative content. It’s about integrating art with science, numbers with facts, qualitative with quantitative, the technology and the processes around them, and finally the people running the business and how they approach that.
Digital Marketing Consulting
We are not your typical “Marketing Consulting Firm”. We do not practice or believe in fads, viral marketing, or hacks. Mainly because many of those one-off successes are rooted in luck and coincidence. We believe in tested, scalable, and data-driven marketing strategies that brings together the best and latest in digital and traditional strategies that seek out to understand what your customers are doing, why they are doing it, and how we can engage with them to your stated goals. We use what’s “known” to find the “unknown”.
Entering a new market and launching a new product, specifically the US market from the outside, is not an easy task. Simply replicating your product, support model, services, and culture in the United States does not always translate to success. We understand that doing business in the United States is not a prescriptive task and it’s imperative that you penetrate the market using local experts that understand the dynamics of the region. Let us help you with a strategic go-to-market plan for new territory entry. We specialize in helping established tech companies looking to penetrate the US market. Let us help you go from 0 customers to your first 10 – 50 customers and get your product into the market.
Digital marketing, analytics and business landscapes are always evolving and that means that the knowledge needed to best perform our jobs has also evolved around us. For most business professionals, there is no suitable option to gain the knowledge needed to achieve professional growth and advancement. Simply going back to school is out of the question. Watching videos through a learning management system doesn’t really teach you what you need to know, and it’s hard to learn without the ability to engage and interact with the instructor. Trying to learn new things in a bubble just doesn’t work. We want to offer you a new way to learn that is a convenient and effective way for you to attend local advanced business skills workshop that will help you to quickly advance your business skills and stay competitive in this evolving business landscape.
Be able to use your left brain and your right brain. It's not just about KPIs, but also about customer experience.