[ 001 / Since 2017 ]
Left Brain + Right Brain helps companies enter new markets, build the partnerships that open doors, and lead marketing without a full time hire. Based in San Antonio, working across the Americas.
// three ways in
// every engagement led personally
[ 002 / Services ]
Most companies call with one of these problems. Many have all three. Every engagement is scoped to a clear outcome and led personally, start to finish.
Getting into a new market, and winning there, without assuming what worked at home will work again.
The experience behind it
Supported the launch of Prosperas, a financial inclusion company, working alongside Telcel (América Móvil), the largest telecom company in Latin America.
The right partner can do in a quarter what a sales team takes years to do. This starts with who, and why they would say yes.
The experience behind it
Built partner marketing from scratch at Acxiom alongside Google, Facebook, American Express, Visa, and Mastercard, and co sold with Accenture, Deloitte Digital, and other integrators at Adobe.
Senior marketing leadership for a set period. Enough to set direction, build the engine, and hand over a team that can run it.
The experience behind it
Fractional marketing leadership for technology, healthcare, and professional services companies, built on demand generation work that cut cost per lead 30 percent at Rackspace.
[ 003 / Experience ]
The playbook behind this firm comes from twenty years of partner, product, and enterprise work. Client engagements through the firm stay confidential, so this is the record that can be shared.
Cloud hosting · Demand generation
Problem
Competing against AWS for enterprise cloud customers with a new product and no channel behind it.
Outcome
Ran a $15M demand generation budget and built co marketing programs with Dell, Microsoft, and others. Hosted SharePoint grew to $20M in three years while cost per lead fell 30 percent.
$20M
in three years
Data · Partner marketing
Problem
Strategic partner relationships with no marketing function behind them.
Outcome
Built partner marketing from scratch, with phased go to market plans alongside Google, Facebook, American Express, Visa, and Mastercard across the Americas, EMEA, and APAC.
3
regions supported
Analytics · Product and partner launch
Problem
A new analytics API needed to land with customers and the business partners who would sell it.
Outcome
Led the launch of Universal Behavior Exchange within six months, then built its business partner joint marketing program.
6 mo
to launch
Enterprise software · Co selling
Problem
Complex Experience Cloud deals that only close when the customer, Adobe, and the integrators line up.
Outcome
Five years advising account teams and co selling with systems integrators in financial services and healthcare. Part of the team that built Adobe's first value model.
$15M
quota carried and met
Ecommerce · Growth
Problem
Thirteen ecommerce brands in a market shrinking year over year.
Outcome
Grew online revenue 20 percent while the annual budget dropped 10 percent.
+20%
online revenue
[ 004 / Approach ]
That's the name. Most plans fail on one side: all analysis and no story, or all story and nothing to measure. Every engagement uses both.
A conversation about where the business is, where it needs to be, and what is really in the way. Market, partners, or marketing leadership. Often one, sometimes all three.
Outcomes, timeline, and cost on one page. If this isn't the right fit, you hear that, along with who is.
Hands on, alongside your team. The plan, the partners, the introductions, and the work that turns them into revenue.
Measures agreed on day one and reviewed together. The goal is a team that runs it without outside help.
[ 005 / Who leads the work ]
Every engagement is led by Dr. Jeremy Roberts, who spent twenty years inside Adobe, IBM, Acxiom, Rackspace, and Harland Clarke building partner channels, launching products, and closing enterprise deals. He holds a Doctor of Business Administration and an MBA from Tulane, and teaches business at universities across San Antonio.
The firm stays deliberately small. You work with him directly, not a rotation of associates.
Full background at jeremyaroberts.com2017
Founded in San Antonio
20+
Years in partnerships and go to market
1
Senior lead on every engagement
“If you change the way you look at your data, the data you look at changes.”
[ 006 / Contact ]
Three quick steps. Tell me what you need and where things stand, and we start the first call already halfway in.
San Antonio, Texas
Working across the Americas
First conversation free, no pitch attached
Step 1 of 3
I need to